The Ugliest x Gorilla Warfare

“If everything in this World is in reverse then I must be…”

Rapper J Hus, the UK’s favourite comeback kid has just announced his clothing collection ‘The Ugliest’ and their first capsule ‘Gorilla Warfare’. As if dropping ‘Big Conspiracy’ earlier this year wasn’t exciting enough - Hus is spoiling us with his new range which consists of t-shirts, jackets, silk pyjamas and more, available now exclusively via The Ugliest.

Inspired by individuality and personal identity, the passion project - which was years in the making - embodies a very clear message of peace, power, resilience, redefining labels and titles, growth and balance.

A word from J Hus:

“If everything in this world is in reverse then I must be The Ugliest.
In a place where being yourself is a crime, They knew who I was and of my powers before I even knew myself.
They tried & try to force the insecurities onto me. Told me I was ugly, so I took ugly and I turned into gold.
Should you not value yourself, nobody will.
‘THEY’ done this and ‘They’ done that but the question remains who are ‘THEY’?
At times you feel as though the world is your enemy, but the world lives inside of you, so how can you be your own enemy?
So maybe, I am They.

Don’t be afraid of the Darkness.
Embrace it.
& Thrive.”

The Ugliest, 2020

Credits:
Created by J Hus
Models: Hus, Iceè tGM & Dj Billz (of YBE)
Photography: Christina Ebenezer
Director: Femi Ladi
Head of Operations: Phil Adeleke
Executive Producer: Patrick Lubega
Production Company: Untold Studios
Creative: Chad Mclean
Producers: Natalie Steiner and Louise Clarke
Stylist: Holly Mcdonald
MUA: Marielle Mata
BTS Photography: Frayser Thorne
Design & Fabrication: Phidel