loveclosely

In a post-pandemic world, this East Meets West luxury brand loveclosely doubles down on their message of creating meaningful apparel meant to resonate with their community.

After much anticipation following styling opportunities with French Montana, Jessie Reyez, and Ali Gatie, the brand continues to deliver streetwear blending modern art and fashion, with tradition, culture, and history.

It’s latest collection slated to launch July / August 2020 is 100% sourced from upcycled fabric patches repurposed from waste production.

This collection is inspired by the Persian fable “Conference of the Birds” - a story of birds in search of happiness, only to find that true peace comes from within. Drawing inspiration from this Persian poem, the brand hopes to encourage others to continue to focus on their personal and mental well-being, especially during a time of quarantine and isolation, and find contentment outside of their usual regular daily lives filled with work, school, and social obligations.

While other brands struggle to re-align to the new fashion climate, loveclosely feels stronger than ever that the fashion community needs to be a leader in de-commercializing in order to truly represent the people & their values.

The brand is proud to take this step forward in sustainability as they continue to set the bar on how everyday fashion is consumed; not as a trend, but as an art-form.

- Taha Yousuf, CEO/Creative Director