Rihanna Opens Fenty Beauty House

Rihanna, our favourite music-icon-turned-beauty-and-fashion-mogul, just unveiled her ‘Fenty Beauty TikTok’ House for the new wave content creators, and a big-ass house it is. Inspired by the concept of TikTok collaboration houses, where creators gather to gain inspiration and create content, Ms Fenty herself (in ever the entrepreneurial fashion) decided to launch her own TikTok home (see: mansion) as a smart marketing technique to promote her Fenty makeup range.

The home, which opened in Los Angeles this week, comes fully stocked with Fenty cosmetics, and houses a number of well-known TikTok influencers, including Makayla and Emmy Combs. Speaking in a press conference at the home, RiRi noted she “just wanted to create a platform for the next wave of content creators”, with the aim of helping new and emerging creators getting their ideas off the ground in a chic space. In a press release by Harpers Bazaar, the house is said to feature state of the art beauty stations, tonnes of natural light and a makeup pantry that would make even beauty billionaire Kylie Jenner envious, and better yet the house aims to highlight the talents and creativity of the creators along the way.

Video: YouTube/Vogue

“We are standing in the official first Fenty Beauty TikTok home,” Rihanna said. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”

Here’s to you RiRi.